Every Wrong Answer Has an Address

AI engines do not just answer questions about your brand. They editorialize. They add claims you never made, prices you no longer charge, features you retired two launches ago.

Our research found something stark: nearly half of what AI says about a brand is unsolicited. Not an answer to the question asked. Commentary, added on top, pulled from somewhere the model decided to trust.

Most companies find out the hard way. A customer calls about a price that does not exist anymore. A screenshot goes around online showing an answer nobody at the company wrote. By then the damage is already done.

Here is the part that gets missed. Every wrong claim comes from somewhere. A specific page. A specific domain. Find that source, and you can usually fix the claim at the root, not just complain about the symptom.

One company ran this kind of audit and found its biggest source of bad claims was its own website. Pages nobody had touched in years, still live, still getting crawled, still feeding the model wrong information. That is the easiest fix there is. You already own the page.

Other times the source is external: an old review, a stale directory listing, a competitor’s comparison page shaping how you get described. Knowing which one it is changes what you do next. Fix your own page. Request a correction from a publisher. Build new content that answers the question correctly and earns the citation back.

Checking once tells you what was true on the day you checked. AI answers drift as new content gets indexed and old content gets forgotten. One brand that ran this kind of check found AI was misrepresenting them in roughly one out of every nine answers, in the first week alone. Across the volume of questions people ask AI daily, that adds up fast.

The good news is the fix scales the same way the problem does. Trace the claim. Find the source. Correct it. Measure whether the correction actually moved the number.

beket.ai compares what AI says about your business against your real, ground-truth data, and shows you exactly which page is responsible for every wrong answer, so you can fix it there.