Insights on AI visibility and how businesses can shape the way AI represents them.
Most businesses assume they're visible because they have a website. Here's a simple test that will tell you if AI models actually know you exist — and what to do about it.
Google just announced the biggest change to Search in 25 years. Links are being deprioritized. AI agents are doing the browsing. So what does this mean for SEO?
Publishers built their businesses on a bargain with Google. Google would crawl their content and send them traffic in return. That bargain is now being broken.
Most businesses have no idea what AI says about them. They assume that because they have a website, they're visible. Here's why that assumption is wrong — and what to do about it.
ChatGPT recommends businesses to millions of users every day. Here's exactly how it decides what to say — and what you can do to influence it.
A practical comparison of the tools and approaches available for Answer Engine Optimization — from manual audits to dedicated AEO platforms. What works, what doesn't, and what to use.
AI tools like ChatGPT, Gemini, and Perplexity are recommending businesses to millions of users every day. Here's how AI search optimization works and what actually moves the needle.
Answer Engine Optimization (AEO) is the practice of shaping how AI tools like ChatGPT, Gemini, and Perplexity describe and recommend your business. Here's what it is, why it matters, and how to do it.
When a customer asks ChatGPT or Gemini about your business, what do they hear? We break down how AI models form opinions and what you can do about it.
beket.ai is an AI presence audit and optimization tool. It analyzes how ChatGPT, Gemini, and Perplexity describe your business, identifies inaccuracies, automates fixes, and monitors your AI presence over time.