Which Seattle Realtors Does AI Recommend? 2026 Study
Study date: October 27, 2026
Windermere is the Seattle real estate name AI gave most, with 66 mentions. Compass (35), Redfin (27), Keller Williams (22) and Every Door Real Estate (12) came next. We counted them from 25 questions put to ChatGPT, Perplexity and Google AI Overview on October 27, 2026.
In all, the engines named 33 brokerages and teams 277 times. The top 5 took 162 of those mentions (58.5%).
These numbers are what the AI engines returned. They are not Beket AI's opinion or a ranking of quality. AI answers change over time, so read this as a snapshot.
| Study detail | Value |
|---|---|
| Study date | October 27, 2026 |
| Location setting | Seattle, Washington, United States |
| Language | English |
| Engines | ChatGPT, Perplexity, Google AI Overview (one audit) |
| Questions | 25 selected questions, plus 4 discovery prompts |
| Answers recorded | 72 |
| Brokerages and teams named | 33 |
| Mentions | 277 |
Which brokerages and teams did AI name most?
Windermere led on mentions and was also named first most often, 13 times.
| Rank | Brokerage or team | Mentions | Share of mentions | Times named first |
|---|---|---|---|---|
| 1 | Windermere | 66 | 23.8% | 13 |
| 2 | Compass | 35 | 12.6% | 3 |
| 3 | Redfin | 27 | 9.7% | 2 |
| 4 | Keller Williams | 22 | 7.9% | 1 |
| 5 | Every Door Real Estate | 12 | 4.3% | 5 |
| 28 other brokerages and teams | 115 | 41.5% | 12 | |
| All 33 brokerages and teams | 277 | 100% | 36 |
Source: Beket AI market audit, October 27, 2026. Name variants combined. Tied names share a rank and are listed by times named first.
The engines mostly named brokerages and teams rather than single agents, so the counts are by brokerage or team name.
Redfin runs a listing website, but it is also a brokerage that employs its own agents. So we counted it. Zillow and Realtor.com are listing websites, so we left them out.
We combined a brand's Seattle office name with the brand, such as Keller Williams Greater Seattle with Keller Williams. Office names with their own branding, such as Windermere Midtown and Coldwell Banker Bain, stayed apart.
Did ChatGPT, Perplexity and Google AI Overview name the same brokerages and teams?
Partly. Two engines named Windermere most, but the lists below it differed. The name each engine gave most:
- ChatGPT: Windermere (31)
- Perplexity: Windermere (29)
- Google AI Overview: Redfin (9)
| ChatGPT | Perplexity | Google AI Overview | |
|---|---|---|---|
| Answers recorded | 29 | 29 | 14 |
| Selected questions answered | 25 of 25 | 25 of 25 | 12 of 25 |
| Discovery prompts answered | 4 | 4 | 2 |
| Sources cited | 114 | 384 | 98 |
| Brokerages and teams named | 26 | 23 | 20 |
| Mentions | 140 | 89 | 48 |
Source: Beket AI market audit, October 27, 2026. Answers and sources from the audit's answer log. Names and mentions from the market report's per engine split.
ChatGPT
ChatGPT answered all 25 selected questions and 4 discovery prompts. Its 29 answers cited 114 sources. It named 26 brokerages and teams 140 times.
| Rank | Brokerage or team | Mentions on ChatGPT | Times named first |
|---|---|---|---|
| 1 | Windermere | 31 | 5 |
| 2 | Compass | 22 | 2 |
| 3 | Keller Williams | 19 | 0 |
| 4 | Redfin | 8 | 0 |
| 5 | Danny Greco Homes | 6 | 2 |
| 21 other brokerages and teams | 54 | 5 | |
| All 26 brokerages and teams this engine named | 140 | 14 |
Perplexity
Perplexity also answered all 25 questions and 4 discovery prompts. It cited the most sources, 384 across 29 answers. It named 23 brokerages and teams 89 times.
| Rank | Brokerage or team | Mentions on Perplexity | Times named first |
|---|---|---|---|
| 1 | Windermere | 29 | 7 |
| 2 | Redfin | 10 | 1 |
| 3 | Compass | 8 | 1 |
| 4 | Every Door Real Estate | 6 | 4 |
| 5 | Get Happy at Home | 5 | 0 |
| 18 other brokerages and teams | 31 | 4 | |
| All 23 brokerages and teams this engine named | 89 | 17 |
Google AI Overview
The audit recorded an AI Overview for only 14 of its 29 prompts. Those answers named 20 brokerages and teams 48 times.
| Rank | Brokerage or team | Mentions on Google AI Overview | Times named first |
|---|---|---|---|
| 1 | Redfin | 9 | 1 |
| 2 | Windermere | 6 | 1 |
| 3 | Compass | 5 | 0 |
| 4 | Realogics Sotheby's International Realty | 4 | 1 |
| 5 | Maggie Sun Real Estate | 3 | 1 |
| 15 other brokerages and teams | 21 | 1 | |
| All 20 brokerages and teams this engine named | 48 | 5 |
Source: Beket AI market audit, October 27, 2026. Name variants combined. Tied names share a rank.
How did the engines differ?
Twelve of the 33 brokerages and teams were named by all three engines. Meanwhile 9 came up on only one engine.
Windermere led ChatGPT (31) and Perplexity (29). Google AI Overview named Redfin most, 9 times, and Windermere 6 times. Keller Williams had 19 of its 22 mentions on ChatGPT.
Compass was second on ChatGPT (22) and third on Perplexity (8).
How does Seattle compare with Vancouver?
We asked the same 25 questions, with local place names, in our Vancouver realtors study on October 23, 2026. Two questions keep Vancouver terms for a like for like match: "presale condo" and "selling privately". The suburbs are Renton, Kent, Bellevue, Kirkland and Mercer Island.
| Seattle, October 27, 2026 | Vancouver, October 23, 2026 | |
|---|---|---|
| Answers recorded | 72 | 68 |
| Brokerages and teams named | 33 | 38 |
| Mentions | 277 | 237 |
| Most named | Windermere (66) | Oakwyn Realty (36) |
| Share for the top 5 | 58.5% | 39.7% |
| Named by all three engines | 12 | 11 |
| Named on only one engine | 9 | 9 |
| Google AI Overview answers | 14 of 29 | 10 of 29 |
Source: Beket AI market audits, October 27, 2026 and October 23, 2026. Vancouver figures are from the published Vancouver study.
Seattle's list was more concentrated. Windermere alone had 66 mentions, and the top 5 took 58.5% against 39.7% in Vancouver. Agreement was similar, with 12 names on all three engines in Seattle and 11 in Vancouver.
Each city had one run, so part of any gap may come from timing rather than place.
How did we run the study?
We ran one Beket AI market audit on October 27, 2026, between 17:46 and 17:52 UTC. Its location was set to Seattle, Washington, and its language to English.
- Questions. The audit had 25 selected questions, the same on all three engines. None named a business.
- Discovery prompts. The audit also added 4 longer prompts of its own, and the counts include their answers.
- Mentions. A mention is a business named in an answer. Share is a business's mentions divided by all 277 mentions.
- Times named first. This counts answers where that business came first.
- Threshold. The audit's report listed 51 names, each with at least 2 mentions. A business named less often may not appear here.
- Name variants. We combined spellings of the same business, taking 43 names down to 33. The merges are listed below.
- Left out. We counted only businesses that offer the service, not directories, listing websites or review sites. The answers also named two property listing websites, four agent matching sites, a review site and a search engine. Together they had 108 mentions. Zillow alone had 67. They are not brokerages, so we left them out.
| Combined as | Spellings in the data |
|---|---|
| Windermere | Windermere; Windermere Real Estate |
| Keller Williams | Keller Williams; Keller Williams Greater Seattle; KW Seattle; Keller Williams Realty Greater Seattle |
| Every Door Real Estate | Every Door Real Estate; The Every Door Team |
| John L. Scott Real Estate | John L. Scott Real Estate; John L. Scott |
| Get Happy at Home | Get Happy at Home; Get Happy At Home Team |
| The Hill Team | The Hill Team; The Hill Team, KW Seattle |
| RexMont Real Estate | RexMont Real Estate; RexMont |
| Ensemble | Ensemble; Ensemble TeamUp Seattle |
Our roundup of nine local AI studies compares our earlier Seattle and Vancouver results. For why one engine is not enough, see why checking one AI engine can mislead you. We did not rate, verify or rank any realtor ourselves.
How far can you trust these numbers?
Treat them as one careful snapshot, not a verdict. Our note on why one AI check is only a snapshot explains why.
- One run on one day. Answers can differ by day, by phrasing and by user.
- Google AI Overview was recorded for only 12 of the 25 selected questions, so most counts come from ChatGPT and Perplexity.
- If one answer used two spellings of the same name, merging could count it twice.
- One or two mentions can change a rank near the top.
- Only three engines were tested. Other AI tools may answer differently.
- A mention says nothing about service, licensing, fees or results.
What questions did we ask?
The 25 selected questions, asked on all three engines:
- real estate agents for investment properties in Seattle
- low commission real estate agents in Seattle
- realtors for first time home buyers in Seattle
- how much do realtors charge in Seattle WA
- how to find a Seattle realtor
- realtors in Renton WA
- best listing agents to sell a house in Seattle
- realty services vs selling privately in Seattle
- top rated real estate agents in Seattle with good reviews
- buyers agent in Seattle WA
- how to choose a real estate agent in Seattle
- realtors who speak Mandarin in Seattle
- real estate teams in Seattle WA
- realtors for downsizing seniors in Seattle
- best realtors in Seattle WA
- realtors in Kent WA
- condo specialist realtors in downtown Seattle
- realtors in Ballard Seattle
- presale condo realtors in Seattle
- realtors in Bellevue WA
- realtors for townhouses in South Seattle
- realtors in Kirkland WA
- commercial real estate agents in Seattle
- luxury real estate agents in Seattle
- realtors for selling a house in Mercer Island
Discovery prompts the audit added on its own:
- "Who are the top real estate brokerages in the Seattle area for first-time home buyers?"
- "I am looking to buy a house in the Ballard or Queen Anne neighborhoods of Seattle. Which local real estate companies specialize in these areas and have the best local agents?"
- "What are the most recommended full-service real estate agencies in Seattle, and how do their commission structures and buyer representation services compare?"
- "I need to find a highly rated real estate agency in Seattle that can help me navigate a competitive bidding war and find off-market listings. Who should I hire?"
How can a realtor check its own AI answers?
Any business can run its own free check at https://beket.ai. The free Beket AI audit covers 25 prompts across 3 engines. A business can also ask Beket AI for another run of this study.
About the author: Nur Rysbek is the CEO of Beket AI.
Related posts
Which Seattle Mortgage Brokers Does AI Name? 2026 Study
Blue Square Mortgage led 311 AI mentions of Seattle mortgage brokers on October 27, 2026. See who ChatGPT, Perplexity and Google AI Overview named, and how.
AI Mode vs AI Overviews: What's Different for Local Businesses
AI Mode vs AI Overviews: when each appears, what each cites for local searches, how they overlap, and what to do for each, with data from three studies.
Which Seattle Lawyers Does AI Recommend? 2026 Study
Davis Wright Tremaine led 241 AI mentions of Seattle law firms on October 27, 2026. See who ChatGPT, Perplexity and Google AI Overview named, and how.